Frequently asked questions
Answers to the most common questions about Phottr. If you can't find what you're looking for, book a demo call or contact us directly.
Getting started
What is Phottr? +
Phottr is an end-to-end product photography workflow tool for iPhone. It handles the entire pipeline - from scanning a product barcode to exporting a publish-ready image - in under 60 seconds. No photography experience required.
What does 'Photo Studio in Your Pocket' actually mean? +
Everything you need for professional product photography is in a single iPhone app: product identification via barcode, guided shooting with real-time framing, AI background removal and retouching, review and approval, and direct export to your e-shop or storage. No studio, no expensive gear.
Who is Phottr for? +
Phottr is designed for teams that produce product images at volume - e-commerce shops, warehouses, re-commerce platforms, manufacturers, and anyone who needs consistent catalog images without hiring a photographer or building a studio.
How fast is it really? +
60 seconds from scanning a product's barcode to exporting a finished, edited image. That covers the full pipeline: identify the product, capture the photo with guided framing, send to cloud for AI processing, and export to your destination.
The workflow
Does Phottr require photography skills? +
No. The app shows a live guide on screen that tells you exactly where to hold the product - the right distance, angle, and margins. Anyone on your team can follow it and get consistent results.
How does Phottr keep photos consistent across different people and locations? +
Preset shooting modes define the output standard for each product type. The AI processing normalizes background, centering, shadows, and margins on every image. The result looks like it came from the same studio setup, regardless of who took the photo or where.
Do I need an internet connection? +
Yes, for the AI processing step. The image is captured on your iPhone and sent to Phottr's cloud for background removal, retouching, and quality normalization. The export then comes back to your device.
What types of products work best? +
Phottr works well for solid objects with clear shapes - clothing, footwear, electronics, furniture, accessories, and packaged goods. Very transparent, reflective, or highly complex objects can be more challenging, though the AI continues to improve.
Integrations & export
Where can I export finished photos? +
Directly to Shoptet (matched to the right product by barcode), Google Drive, your iPhone's camera roll, or via API to any internal system - PIM, DAM, ERP, or custom pipeline.
How does the Shoptet integration work? +
Install the Phottr add-on in your Shoptet admin and connect it to your Phottr account. After that, photos export directly to your e-shop and are automatically matched to the right product using the barcode scanned at capture.
Can Phottr connect to our internal systems? +
Yes. Phottr has a REST API and supports custom export pipelines into PIM, DAM, ERP, and other internal systems. For enterprise setups, we configure the integration based on your requirements.
How does barcode scanning work for file naming? +
When you scan a product's barcode at the start of a session, Phottr links all photos to that product identifier. Files are named and organized automatically - no manual renaming, no spreadsheet matching after the fact.
Pricing & plans
How does Phottr pricing work? +
Phottr runs on a token-based system. You get free tokens when you download the app. Additional tokens can be purchased via the App Store (in-app purchase) or directly via card payment through Stripe. Enterprise and business plans are available with custom pricing.
Can multiple team members use the same account? +
Yes. Log in with the same Apple or Google account on each device and tokens are shared automatically. For larger teams with separate accounts across locations, we can set up an organization that links individual accounts together.
Is there a business or enterprise option? +
Yes. Enterprise includes Phottr Cloud - a dedicated cloud application for team-wide management, review and approval workflows, advanced post-processing, full data sync between field and office, and API access. Contact us for a custom plan.
Can I pay by company card or invoice instead of App Store? +
Yes. You can purchase tokens directly via Stripe - card payment, with an invoice. This avoids the App Store fee and is typically more practical for business accounting. Contact us or use the purchase link on the pricing page.
Technical
Why iPhone only? What about Android? +
iPhone is a strategic choice. iOS provides the technical consistency needed for computer vision and AI processing at the quality level Phottr requires. B2B customers also commonly use iPhones as professional tools. Android support is not currently planned.
Where is the AI processing done? +
In Phottr's cloud, running on Google Cloud infrastructure. The iPhone handles capture and guidance; all AI work (background removal, shadow, centering, retouching) happens in the cloud immediately after capture.
What happens if processing fails? +
You can reshoot immediately and resubmit. If a job fails repeatedly, check your internet connection - slow or unstable connectivity is the most common cause. Persistent issues can be reported to support.
Still have questions?
Book a 30-minute call. We'll walk through your current setup and show exactly where Phottr fits in.