About us

Product photography is a process,
not a photoshoot.

Phottr turns product photography from an expensive, one-off production into a workflow anyone on your team can run — with an iPhone, a bit of AI, and a system that works the same way every time.

We redesign the workflow first, then automate the parts that waste time.

— The idea Phottr is built on

The studio was never the bottleneck.

Phottr started in the Czech Republic, working closely with the people who actually shoot products all day — e-shops, manufacturers, and second-hand sellers. The pattern was always the same: photography wasn't a creative problem, it was an organizational one.

Phones full of half-sorted shots. Freelancers booked weeks ahead. Folders nobody could find. Days between a product landing on a desk and its photo going live. Teams weren't short on talent — they were drowning in process.

So we built Phottr around a simple idea: design the workflow first, then automate the parts that waste time. The app — shoot with an iPhone, let AI handle background, shadow and light — is just the visible tip. Underneath is a system that takes a product from hand to publish-ready photo, the same way, every time.

from hand → publish-ready A stockroom worker photographing a plain mug with a phone, on a work table beside stacked cardboard boxes

The work

Publish-ready photos, from a phone.

The principles behind Phottr

Process before tools

The app isn't the whole answer. We fix the workflow first, then automate it — so the result holds up whether you shoot ten products or ten thousand.

No studio, no rig

Your iPhone and our AI do the work of a room full of equipment. Nothing to buy, bolt down, or book — the studio comes with you.

Built for volume, shaped to you

From a few hundred photos to tens of thousands, we tailor the workflow to your catalog and the way your team already works.

Honest, and lock-in free

You pay for what you actually shoot. No per-seat traps, no long contracts, no pretending one AI click replaces the whole process.

A small team of photo & automation people.

We come from product photography and from software. That mix is the point: we understand both the shot and the system it lives in — and we stay close to the teams we build for.