Questions? Answers.

Phottr is an end-to-end product-photography workflow that runs on an iPhone. You scan a product, shoot it with a simple guided flow, and Phottr's AI turns the shot into a publish-ready photo — consistent background, crop, shadow and light — then organizes and exports it. It's not just a camera app or a background remover; it's the whole process from shot to store.

No. That's the point — an iPhone and the app replace the studio, the photographer and the retouching. Anyone on your team can shoot, and the results stay consistent.

Phottr is an iPhone (iOS) app today. An Android version isn't planned. On desktop you can review, approve and export in Phottr Cloud.

Yes — download the app and you start with free tokens, no credit card. Turn your first products into publish-ready photos before deciding on a plan.

Phottr runs on tokens. Each AI operation spends tokens by how heavy it is, so the cost of a finished photo depends on the workflow you choose. A lighter workflow costs less per photo — you control it. See the pricing page for the plans and a cost-per-photo estimator.

Because you decide how much processing each photo gets. A clean white-background packshot spends fewer tokens than a full AI scene with a generated backdrop and relight. The estimator on the pricing page shows the difference.

Both. A monthly plan suits teams that shoot regularly. A one-time company pack (bought via Stripe, valid one year) needs no subscription and suits seasonal or lower-volume use — you can even run it alongside the Shoptet connector without an App Store subscription.

Company-pack tokens bought via Stripe are valid for one year from purchase and can be drawn down gradually. Subscription tokens renew with each billing period.

Yes — company token packs and Enterprise are billed via Stripe / invoice, separate from the App Store.

Yes — that's who it's built for. The app guides the shot and enforces your presets, so warehouse staff, shop assistants or operators can produce on-standard photos without any photography skills.

Remove or replace the background, center and crop the product, normalize margins, add a natural shadow, and relight the shot. For richer looks it can place products on virtual backdrops (wood, marble, concrete) or, for apparel, on a virtual model.

By barcode. You scan the EAN, SKU or serial, and every shot in that session is linked to the right product automatically — no manual SKU mapping, no lost files.

Into Phottr Cloud, where your team reviews, comments, sets statuses and approves — and only approved photos are exported to your store or systems.

Shoptet and Google Drive are native connectors. Everything else — e-commerce platforms, marketplaces, PIM, DAM, ERP and internal systems — connects over the REST API. See the integrations page for details.

No — it's a separate 200 Kč / month add-on with unlimited exports. Photo processing is still paid with tokens, so you can use Shoptet with a one-time company pack, no App Store subscription needed.

Yes. The REST API carries the finished photo and its product identity, so you can feed a PIM, DAM, ERP or any custom system — keyed by SKU, named to your preset.

Yes. Warehouses, stores and branches all shoot to the same standard and into one shared library, so the catalog stays consistent no matter who shoots or where.

Volume token packages, a tailored workflow, deeper Phottr Cloud management, full API and integrations (PIM / DAM / ERP), plus onboarding, training and support. We design it around your systems and volume — book a demo to start.

Yes. For teams at volume we audit your current process, design the standard, implement the automation and integrations, and keep improving it. See the services page.

Phottr works for documentation too — and there we keep it faithful. You choose how far the processing goes, so you get true-to-object records rather than stylized images.